Elevate Sports Performance and Chiropractic
Fitness. Performance. Healthcare.

Getting to KNow

Max Jones


He earned his bachelor’s in Human Performance from Florida Gulf Coast and has a master’s in kinesiology (concentration in bio-mechanics) from UNLV.

Fun Facts

A former three-time captain of FGCU’s Division I cross county team, he now furiously trains for triathlons in the cracks between coaching sessions. He is a volunteer coordinator for the IRONMAN Challenged Athlete Foundation. While attending UNLV, he worked on the fitness component for a psychological study benefiting veterans with PTSD.



  • Functional Strength Coach
  • Functional Movement Screen      
  • Fundamentals Capacity Screen
  • Selected Functional Movement Assessment
  • Certified strength and conditioning specialist

Q & A

You were involved in some interesting research projects while earning your degrees. What was one that stands out

I would say the work we did with the recovery boots as a passive recovery modality for the everyday athlete. We had great results with the automatic compression pants helping runners improve their performance. 

Why was your undergrad degree called Human Performance? That seems intentionally deeper than just Athletic Performance.

It was a deeper degree pathway, for sure. Its synonym name would be Exercise Science. It was a very interdisciplinary degree that included a lot of different studies of wellness, including strength training, nutrition, neurology, physiology and psychology. 

You do most of the programming for Elevate. Whats your most valuable exercise?

If I had to choose, I would say deadlift—it’s one of the core movements we coach that literally has a positive effect in all facets we measure. 

What does “corrective exercise” mean?

An exercise prescribed the intention of improving a movement pattern. So if we see a movement pattern is deficient based on our assessment, we will use corrective exercise to help restore a dysfunctional pattern to functional. 

What was your own personal best athletic moment?

Competing in USAT National Championships in triathlon in the Olympic/sprint distances. 

Which athlete do you most respect?

Micheal Phelps, because he achieved excellence for almost 20 years and became the most decorated Olympian of all time. Secondly, seeing that he is human and has hardships and life challenges makes him all the more respectable. 

You get up obscenely early, work nonstop, and squeeze in some brutal workouts in the middle of the day, yet your energy level never seems to wane. Whats your secret

I’m not a big fan of motivation as a term because I feel it is subjective and wanes in tough times. So, I would say a daily decision of self-betterment that has to be satisfied. My own training serves me to serve others better. Even being fatigued throughout the day allows me to better understand where my clients are coming from with their daily challenges and goals because I’m living it with them. 

Whats your go-to quick-energy food?

Either mixed nuts or fortified nutrition squeeze packs, such as Fit Aid.

Whats the biggest shift youre seeing in fitness right now?

There is a clear delineation of the fitness and aesthetics world and the movement world. The movement world is striving to create a continuum of care from the rehab model to athletic performance. The world of performance is all connected, and the shift most likely is the understanding that you must have a specialist who handles particular facets of an athlete’s palate. I feel our facility is on the cutting edge of that, creating a continuum of care that serves the rehab model, the training model and the performance model all under one roof.

The biggest myth out there about fitness? 

Working out a certain body part decreases fat in that area, such as core work for stomach fat. Calorie-deficit and large-muscle-group training are the best for reducing body fat. 

Do you have a favorite quote?

Vince Lombardi said, “I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle—victorious.”

To schedule an appointment with Max, call (702) 558-2151.